Top 6 things to learn from the Michelangelo Hotel New York and its brand Star Hotels
About Star Hotels
With a growth of 48% in bookings and a 60% growth in revenue since 2021, Undoubtedly, the Michelangelo Hotel New York, part of the Star Hotels brand, stands as a trailblazer in the luxury hospitality sector within the city.
With 30 properties across Italy, London, Paris, and New York that promise authentic Italian hospitality paired with a chic and contemporary style this independent hotel group always believed that ‘our guests should be treated as friends’ — shows strong momentum in the marketplace in the USA and Europe as well.
Here are the top 6 things to learn from The Michelangelo Hotel New York and its brand Star Hotels
- Develop an inspiration-driven vision
The Michelangelo Hotel, with its Italian flair and cosmopolitan appeal in the heart of Manhattan, is a stylish reflection of the city’s eclectic multicultural spirit.
It aspires to connect people in communities, enriching the places where the Michelangelo Hotel operates. This Italian-inspired AAA 4-diamond hotel, boasting 178 keys, enhances its brand’s commitment and provides orientation to customers and partners alike.
Additionally, this Italian-inspired space lays the groundwork for seamlessly integrating other lines of business, such as the “Preferred Hotels loyalty rewards” or the “SHe Travel club” for female guest members. This classic yet stylish reflection creates authentic spaces and experiences that resonate well with the hotel surroundings in New York City.
2. Celebrate local and culture abroad
For star hotels, a key feature is celebrating local culture to elevate the New York brand.
Inspiration especially stems from their own culture, with lifestyle factors infusing the brand ecosystem. This is continued by hosting Italian culture celebrations at the Michelangelo Hotel in New York and Florence, along with offering a digital gift card for the upcoming holiday season.
In addition to increasing brand awareness, many opportunities have been created for years to come.
3. Get involved in Site selections and Key features
In 2012, the hotel underwent renovations with remarkable Italian flair, evident throughout every facet of its operation, service, and presentation.
The brand exhibits classic design taste and possesses remarkable instinct in site selections and conversions, perfectly situated in the heart of the action at the corner of 51st Street and 7th Avenue in the Midtown District, surrounded by New York’s top attractions.
This luxury hotel is blocks away from the city’s famed Times Square, Radio City Music Hall, Lincoln Center for the Performing Arts, live music at Carnegie Hall, and the stunning Central Park.
4. Create events to harvest other opportunities
Having numerous events and initiatives running concurrently is crucial for the success of Star Hotels. Initiatives such as the “i-Prefer Points for all qualifying Groups & Meetings” to enhance family travel, the creation of a “digital workspace,” and the new “She Travel Club” for female members, all create remarkable touchpoints.
Taking these touchpoints seriously automatically results in the generation of new business opportunities for the Michelangelo Hotel New York and other brands.
5. Think sustainability initiatives
To make sustainability initiatives successful, it is key to incorporate them into the day-to-day operations of the hotel.
Sustainability in an exclusive brand owned or affiliated is one aspect, but another is making sustainability a key part of experiences regardless of the hotel’s location.
Integrating sustainability into various existing policies such as restaurant menus, HR operations (e.g., sustainable contract and payment policies), sustainable property management, and various room services promotes social and environmental consciousness.
6. Tech-forward hospitality for smart travelers
Embracing technology-driven hospitality for savvy travelers, the Michelangelo Hotel New York prioritizes automation in guest marketing campaigns.
Delivering retargeting, dynamic content, and personalized experiences are essential elements of its marketing success, catering to both leisure and corporate clientele.
Additionally, an exciting development includes curating a digital marketplace tailored for digital workers and nomads, facilitating smart working experiences.
If you want to learn more about how to improve current hospitality business models, and brand value or have the vision to develop new concepts in hospitality or complete utilization of your hotel real estate assets in challenging times, please feel free to connect or email today!
